Data mining for dummies
Brown, Meta S.2014
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Delve into your data for the key to success. Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. This book shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs.
Main title:
Data mining for dummies / Meta S. Brown.
Author:
Imprint:
Hoboken : John Wiley & Sons, 2014.
Collation:
384 pages ; 25 cm
ISBN:
9781118893173 (pbk)
Dewey class:
006.312006.312 BRO
Language:
English
Subject:
BRN:
1011176