The fundamentals of advertising
Wilmshurst, John1999
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Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
Main title:
The fundamentals of advertising / John Wilmshurst and Adrian Mackay.
Edition:
2nd ed.
Imprint:
Oxford : Butterworth-Heinemann, 1999.
Collation:
xi, 384p. : ill. (some col.) ; 24 cm.
Notes:
Previous ed.: 1985.Published in association with the ISBA.Includes bibliographical references and index.
ISBN:
9780750615624 (pbk)
Dewey class:
659.1
Language:
English
Subject:
BRN:
1016708
Find it!
Total copies: 1