Effective promotional planning for e-business
Ace, Cathy2002
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This is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-business.
Main title:
Effective promotional planning for e-business / Cathy Ace.
Imprint:
Oxford : Butterworth-Heinemann, 2002.
Collation:
290p. ; 24 cm.
Notes:
Includes index.Published in association with the Chartered Institute of Marketing.
ISBN:
9780750652681 (pbk)
Dewey class:
658.840285658.84
Language:
English
BRN:
1490126
Find it!
Total copies: 1