Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian2012
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This title looks at the world of digital marketing. It covers how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future.
Main title:
Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.
Author:
Edition:
2nd ed.
Imprint:
London : Kogan Page, 2012.
Collation:
xv, 283 p. : ill. ; 24 cm.
Notes:
Previous ed.: 2009.Includes index.
ISBN:
9780749464271 (pbk)
Dewey class:
658.872658.872
Language:
English
Subject:
BRN:
1501780
Find it!
Total copies: 1