The Eureka factor : creative insights and the brain
Kounios, John2016
Books
Where do great ideas come from? What actually happens in your brain during a Eureka moment? And how can we have more of them? New brain-imaging techniques pioneered by neuroscientists Mark Beeman and John Kounios have revealed what is actually going on in our brains immediately before, and during, that flash of creative insight - and are proving that such 'Aha!'-moments are not the sole province of genius.
Main title:
The Eureka factor : creative insights and the brain / John Kounios & Mark Beeman.
Author:
Kounios, John, authorBeeman, Mark, author
Imprint:
London : Windmill Books, 2016.
Collation:
xii, 274 pages : illustrations (black and white) ; 20 cm
Notes:
Originally published: London: William Heinemann, 2015.Includes bibliographical references and index.
ISBN:
9780099537373 (pbk)
Dewey class:
612.82332612.823
Language:
English
Subject:
BRN:
1857936