100 ways to create a great ad
Collins, Tim2014
Books
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This is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas.
Main title:
100 ways to create a great ad / Tim Collins.
Author:
Imprint:
London : Laurence King Publishing, 2014.
Collation:
208 pages : illustrations (black and white, and colour) ; 26 cm
Notes:
Includes index.
ISBN:
9781780671680 (pbk)
Dewey class:
659.1
Language:
English
Subject:
BRN:
2203476
Find it!
Total copies: 1