Understanding brands
Cheverton, Peter2006
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Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. This book is for those who know how crucial brand management is, but yet don't know how to go about it.
Main title:
Understanding brands / Peter Cheverton.
Author:
Imprint:
London : Kogan Page, c2006.
Collation:
x, 139 p. : ill. ; 22 cm.
Series title:
Notes:
Originally published: as How come your brand isn't working hard enough. 2002.
ISBN:
9780749446659 (pbk)
Dewey class:
658.827
Language:
English
Added title:
BRN:
249492
Find it!
Total copies: 1