DIY direct marketing : the essential guide for beginners
Donovan, Judith2000
Books
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Judith Donovan reveals the secrets of her craft, guiding readers through each step in the process of creating successful direct marketing campaigns, including list building, media buying, copy and design, and making advertising work.
Main title:
DIY direct marketing : the essential guide for beginners / Judith Donovan.
Author:
Imprint:
London : Kogan Page, 2000.
Collation:
ix, 197p. : ill. ; 24 cm.
Notes:
Includes index.
ISBN:
9780749433048 (pbk)
Dewey class:
658.84659.1
Language:
English
Added title:
BRN:
387655
Find it!
Total copies: 1