Bright marketing for small business : make your business stand out from the crowd
Craven, Robert2010
Books
A resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed. He helps you decide who your target audience is, what method of communication is most suitable and what the message should be.
Main title:
Author:
Edition:
[2nd ed.].
Imprint:
Richmond : Crimson, 2010.
Collation:
168 p. : ill. ; 22 cm.
Notes:
Previous ed.: published as Bright marketing. 2007.At head of title: Startups.Includes bibliographical references.
ISBN:
9781854585622 (pbk)
Dewey class:
658.8
Language:
English
Added title:
BRN:
1516048