Key concepts in marketing
Blythe, Jim2009
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This volume introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each of the over 40 entries is made up of a definition, summary, broader discussion, examples and illustrations, and key literature and further reading.
Main title:
Key concepts in marketing / Jim Blythe.
Author:
Blythe, Jim, author
Imprint:
Los Angeles : SAGE, 2009.
Collation:
219 pages ; 21 cm.
Series title:
Notes:
Includes bibliographical references and index.
Audience:
Specialized.
ISBN:
9781847874993 (pbk. :)
Dewey class:
658.8
Language:
English
Subject:
BRN:
555225
Find it!
Total copies: 1